Posts Tagged With: online marketing

What is Perpetual Marketing?

Perpetual marketing can be described as a large number of
people promoting one web site so they can all receive
the traffic generated by each other.

For example, you decide to create a free ebook that
you will give away to your web site visitors. You ask
a large number of e-zine owners to give away the
ebook in exchange for their ad in the ebook. You can
just ask them to link directly to your web site when
they promote the ebook. You, of course, will have
one of your own ads on that web page.

Let’s say you get 8 out of 20 e-zine owners that agree
to giveaway the ebook. The 8 e-zines total subscriber
base is 75,000.

Now, you can ask more e-zine owners if they would
like to promote the ebook in exchange for an ad inside
the ebook. This time you can say, you already have 8
e-zines already promoting the ebook with a subscriber
base of 75,000.

The next group of e-zine owners you ask will be more
tempted to promote your ebook because there is a
greater chance they will receive a lot of traffic from
the deal. It’s a win/win situation!

Do you understand the power of perpetual marketing?
You could have 20 or 30 e-zines promoting your web
site at no-cost, very quickly! You could create a new,
f.ree ebook every month and repeat the process.

This isn’t the only way to use perpetual marketing.
You don’t just have to contact e-zine publishers you
could do the same with web site owners. You could
use a total monthly visitor total as motivation.

It doesn’t have to be just an ebook either. It could be
a contest you’re holding on your web site. You could
place the other web site’s ads on the contest page in
exchange for them promoting the contest.

These are only a few ways to use perpetual marketing.
You could use your own imagination to create new
ways to use perpetual marketing that will increase your
traffic and sales.

Happy Blogging

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6 Sure-Fire Sales Ideas That Sell In Any Market

The way you structure your payment offers can increase your
sales. I’m not talking about the way people pay like credit
cards, digital payments, checks, and cash options. What I’m
taking about is can your customers try before they buy, pay
later, make payments, do they get a rebate, etc.

Below aresix payment offers that will sell like your products or services
like crazy:

1. Sample It

Offer your customers a free sample or short version of your
product or service. Your sample should give them only a few
benefits of the full version. This will entice them to purchase
the full version to get the total benefits.

2. Name Your Price

Offer customers a choice of want they can pay for your product
or service. List your original product and price then add another
product with it for a little higher price. At least make sure you offer

your customers something to compare before they buy.Your orders will increase
buy letting the customers choose their price.

3. Free To Try

Offer your customers a free trial of your product or service.
You could o.ffer the free trial for 5 to 30 days. This is showing
them that you have confidence in your product or service and
it will sell itself. For example, our 30 day free reseller trial.

4. Give A Little Back

Offer your customers a cash back rebate after they buy your
product or service. I feel a good rebate would be a least 10%
of their purchase price or higher. This will increase your sales
and, like most of us, they will forget to turn in the rebate.

5. Pay Later

Offer your customers the choice of being billed later for their
purchase. Bill them in a few weeks or a month. This will stop
you from losing customers who can’t afford to purchase your
product or service at that time.

6. Little At A Time

Offer your customers the option of paying you a little at a time
for your product or service. You could divide up the purchase
price into bi-weekly or monthly payments. You won’t lose
customers that may not be able to pay the full amount at that
time.

Hope you enjoy it.

Regards

Fastest Growing UK Web Hosting Company.

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Increase Traffic & Sales by Redecorating Your Web Site.

The use of the right colors on your web site can actually increase your sales.
When people see certain colors they can
change their emotions or they can symbolize things related
to the colors. Here are a list of colors with some emotions
and symbolizations they can cause:

Red – love, excitement, warmth

Pink – romantic, affection, sensuality

White – purity, peace, perfection

Blue – sky, water, travel, freedom, truth

Purple – royalty, dignity

Black – space, night, authority

Green – money, calm, envy, greed

Silver/Grey symbolizes security, reliability, intelligence, staid, modesty

Yellow – light, purity, understanding

Orange – autumn, youthfulness, fire

Brown – wood, comfort, strength

Its very important to know which emotions or symbolizations
will trigger your target audience to buy your product or
service. The colour used on your website could determine people’s first opinion of it. People see certain websites and say it looks really cool, that is because of the appeal which it projects to the reader or viewer.
If your selling a money-making product you should
use green colors to represent money or bring out the emotion
of greed. People also associate comfort and travel with
money so you maybe want ad in some brown and blue
colors on your web site.

Do not however take this information to mean that
the color(s) of your website is an end in itself, No, it is only a means to an end. There are so many other things that determine whether your site looks presentable, professional or not for instance some website designers struggle with how to organize images, links and content in general.
Websites that are viewed as clustered or rough usually put off your visitors.

The same principle can be applied to graphics or pictures
of your product on your web site. Package your products
with colors that will trigger your audience to b.uy. If your
selling a book about how to be more romantic, use red
and pink colors on the cover. I hope these simple web
site color techniques will increase your business’s sales.

Happy blogging

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Categories: Blogging, Branding, E-marketing, Small Business, Social Networking, Website development | Tags: , , , , , , , , , | 1 Comment

20 Great Tools for Tracking Social Media Marketing

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Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions,experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as “Social Media Marketing”, it’s a smart way to open the lines of communication between you and your prospects.

Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. With so many different sites and ways to participate, it can be difficult to keep track of all your efforts.

Participating in social media doesn’t take a lot of money, but it is very time consuming and businesses want to know that all of this investment in time is paying off. Before launching a campaign, you should have a firm grasp on what it is you’re trying to accomplish. Is it increasing website traffic? Getting more ezine subscribers? Having more people download your free ebook or whitepaper? Or maybe you just want to work on your company’s brand image. Whatever it is, you need to have a plan. As the old saying goes, “If you don’t know where you’re going, you’ll never get there”. Have your game plan intact before getting started in marketing yourself, or your company with social media.

There are many different forms of social media, so it’s impossible to use them all. Pick three or four, and funnel the majority of your efforts there. Even if you won’t be working them all, at the very least you should claim your name or company name on as many social services as possible. You don’t want to find out later that someone has the user name that you want. If you need to see if your chosen user name is available try http://namechk.com which checks dozens of social media networking and bookmarking sites all at once to see if it’s available. Claim your name now so you won’t end up being sorry later.(Don’t say I dint tell you. lol)

So how do you monitor all the buzz? How do you monitor your brand and protect your hard earned reputation? I thought you’d never ask. There isn’t one fool-proof method but there are many services and tools out there that will make it easy to see who’s talking about you online. Some are free and others will make you pull out your wallet.

These “online reputation management” tools, as they’re often referred to, will help you to define keywords, or phrases you wish to track and then watches for any mention of your company name, products, or services. It’s important to defend and monitor your online reputation. Similar to High School reputations, protecting your image online is the name of the game, and just as in real life, everyone has one to maintain.

Let’s take a look at some of the measuring and tracking tools at your disposal:

1) http://BackTweets.com : A search engine for Twitter. See who’s tweeting your links and more. Can also sign up for email alerts of new findings.

2) http://Addictomatic.com : A little different than the others , you type in a keyword, topic or phrase and out it goes searching the top blogs, news sites, Google, Technorati, Ask, YouTube, Flickr, Digg, Topix and more. You’ll be given a personalized results page to bookmark with everything it finds related to your topic.

3) http://Buzzoo.net : All about Internet buzz, it tracks several different websites to bring you what’s “hot” right now.

4) http://Surchur.com : Search for the latest and greatest on topics that are popular right now. Type in a keyphrase and it searches blogs, social news sites, photo and video sites for your chosen topic.

5) http://Commentful.Blogflux.com : This service watches for comments on blog posts, Digg, Flickr, and others and notifies you of any findings.

6) http://AlertRank.com : A better way to organize and sort Google alerts. Get a daily report emailed to you in a spreadsheet format of what it finds.

7) http://BoardTracker.com : A search engine for forums only. Monitor discussion boards and be notified by email when a thread matching your search terms is discovered. Free to use.

8) http://www.google.com/alerts : I’ve been using this “secret weapon” for years. Simply type in your name or company name and receive daily emails of results found. They do the work, you receive the links. Free and nice.

9) http://BrandsEye.com : An online reputation management tool with a real-time, concise overview of your online reputation. Multiple levels of services and pricing available. Starting at $1.00.

10) http://Twazzup.com : Another Twitter only search engine. (type in jetitsolutions: see what you get.)

11) http://SiteMention.com : Type in your url and find out what’s being said about you. The results returned are gathered from Google Blog Search, Twitter, FriendFeed, YouTube, MySpace, Digg, Delicious and many more.

12) http://Brandwatch.net: This service tracks your brands, companies, even the competition. Sign up for free weekly updates on any brand. Their detailed reports break down what sites like you, your most talked about features, weekly summary of all blogs and forum activity. Very similar to the old “press clipping” service.

13) http://Trackur.com : A tool that scans many websites including blogs, news, image and video sites, forums and notifies you of any mention of your brand, products/services. Easy to use and affordable. Prices vary depending on need, a personal account is only $18.00 a month, corporate account $88.00 a month with other options also available. Try a “personal” account free for 14 days.

14) http://FiltrBox.com : This one searches online news sources, Twitter and others to find out what’s being said about you or your company. Pricing is based on the number of users, but there is a free version that provides “5 filters” and 15 days of what they call “article history”.

15) http://SocialMention.com/alerts : Just like Google Alerts but for social media. Enter your keyword phrase and email address to be notified of any new findings. Searches blogs, microblogs like Twitter, bookmarks, comments, events, images, news, videos and more.

16) http://BlogPulse.com : A search engine that searches only for data posted to blogs. Enter your keyword, hit submit and off it goes to gather results.

17) http://BackType.com : Billing itself as a “conversational search engine” they index millions of conversations from social networks, blogs and other social media.

18) http://sm2.techrigy.com : Industry insiders claim this to be the leading social media monitoring solution online. Choice of free or paid version. Free is limited to five searches and 1,000 results. There are three paid professional levels: Gold, Diamond, or Platinum.

19) http://ReputationDefender.com : This paid service finds out everything there is to know about you online, and if negative information is found they try to have it removed. Different types of plans are available such as “My Reputation”, “My Privacy”, starting at only $14.95 a month.

20) http://Topsy.com : Topsy will track your tweets that have been retweeted so you can find out who’s been sending you all that “link love”. Type in your Twitter user name and you’ll be amazed at what you find.

If you’d like to track incoming traffic from your various social media profiles, an easy way to do it using Google Analytics can be found here http://Tinyurl.com/kuc9rL

Just as there are many ways to market your company using social media, as you can see, there’s a multitude of tools and services at your disposal to track and see if all of that hard work is paying off.

Smart companies realize the importance of social media in their marketing efforts and are utilizing it on some level.

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Article written by Merle and edited by Jetitsolutions.

Categories: E-marketing, Social Networking | Tags: , , , , , , , , , , | 11 Comments

Secrets of Online Sales

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Valentine love

sale is the pinnacle activity involved in selling products or services in return for money or other compensation. It is an act of completion of a commercial activity.

Hold a discount sale on your web site. Use the sale to get
rid of excess inventory, gain new or repeat customers, and
increase your sales. Most businesses pick a theme for their
sale, like a Valentine Sale. Below are six unique sales
themes you could use:

Nobody’s Visiting Today Sale

Every online business has low visitor and sales day through
the week. Some businesses are Tuesdays and Thursdays. You
could sell your products or services for cheaper to increase
sales on your slow days. You could have this advertised
right on your web site.

Time Of The Day Sale

Periodically , pick out a time of the day like 5 to 7 pm to
lower your prices. With online sales you need tell people
the time zone. Announce your scheduled times ahead of
time in your e-zine. This will give people enough time to
plan when they will visit your web site.

Product Or Service Of The Day Sale

Each day offer different product or service at a lower price.
This will draw people back to your web site everyday. This
is a high traffic generating sale. If you don’t have a lot of
products and services you may want to run the sale weekly
or monthly.

Niche Group Sale

Hold a sale for a niche groups of people. Students, senior
citizens, single people etc. This really works if your
introducing a new product or service for the first time to a
new target audience. Announce your sale in a targeted
e-zine, e-mail discussion groups, message boards, etc.

Holiday Or Seasonal Sale

Offer lower prices on holidays and during seasonal changes.
These type of sales let your visitors and customers know
your no scrooge. Be creative and go as far as decorating
your web site. You could upload holiday and seasonal
graphics. Change the color of your text to match. Get in the
spirit!

Get More For Your Money Sale

Give customers more products or services for their money.
People relate these kind of sales to getting a bargain or
saving money. You could o.ffer a b.uy one get one for half
off sale, a b.uy two get the third one f.ree, two for the price
of one sale, etc.

Happy Blogging

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Categories: E-marketing, Small Business | Tags: , , , , , , , , , , , , , , | 2 Comments

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