How to solve your Web problems with a “Survey”

According to Wikipedia.org, Statistical surveys are used to collect quantitative information about items in a population. Surveys of human populations and institutions are common in political polling and government, health, social science and marketing research. A survey may focus on opinions or factual information depending on its purpose, and many surveys involve administering questions to individuals. When the questions are administered by a researcher, the survey is called a structured interview or a researcher-administered survey. When the questions are administered by the respondent, the survey is referred to as a questionnaire or a self-administered survey.

Do you have a list of e-mail addresses of your customers or
prospects? Do you have a l.ist of e-zine subscribers? If you
have their permission, send them an e-mail survey to conduct
market research. See if customers are satisfied with your
products or services, or see if they enjoyed their visit at
your web site.

You can learn things you didn’t know about your business by
surveying. Maybe your customers buy your main product just
to get the free gifts. Your visitors may think it’s to hard to
navigate through your web site. You may find out that most of
your customers make over $100,000 a year. By knowing this
type of important information you can improve your web site,
products/services, advertising, and marketing.

Popular Types Online Business Surveys:
Customer Satisfaction Surveys – what did you like or dislike
about our product or service, what can we improve or add,
how satisfied are you with our customer service, etc.

Web Site Feedback Surveys – did you find it to easy navigate
through our site, did you find the information you wanted, what
did you like or dislike about the site, how did you find our
site, etc.

Demographic Surveys – what’s your gender, age, income,
occupation, marital status, etc.

Sometimes people don’t want to take the time to fill out a
survey. To encourage them to fill out the survey offer them
a freebie if they fill it out. Some ideas are free ebooks, free
advertising, free reports, free internet services or a free
e-zine. Hold a free online contest or sweepstakes and ask
visitors to fill out a survey before they enter.

If you don’t yet have an e-mail address list you could post
your survey on appropriate newsgroups, forums and e-mail
discussion lists. You could also upload survey software to
your web site or use a free survey service on the internet.
To find such services just type in the keyword “survey” in
your search engine of choice.

Happy Blogging

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Categories: Branding, E-marketing, Small Business | Tags: , , , , , , , , , , , | Leave a comment

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