The use of the right colors on your web site can actually increase your sales.
When people see certain colors they can
change their emotions or they can symbolize things related
to the colors. Here are a list of colors with some emotions
and symbolizations they can cause:
Red – love, excitement, warmth
Pink – romantic, affection, sensuality
White – purity, peace, perfection
Blue – sky, water, travel, freedom, truth
Purple – royalty, dignity
Black – space, night, authority
Green – money, calm, envy, greed
Silver/Grey symbolizes security, reliability, intelligence, staid, modesty
Yellow – light, purity, understanding
Orange – autumn, youthfulness, fire
Brown – wood, comfort, strength
Its very important to know which emotions or symbolizations
will trigger your target audience to buy your product or
service. The colour used on your website could determine people’s first opinion of it. People see certain websites and say it looks really cool, that is because of the appeal which it projects to the reader or viewer.
If your selling a money-making product you should
use green colors to represent money or bring out the emotion
of greed. People also associate comfort and travel with
money so you maybe want ad in some brown and blue
colors on your web site.
Do not however take this information to mean that
the color(s) of your website is an end in itself, No, it is only a means to an end. There are so many other things that determine whether your site looks presentable, professional or not for instance some website designers struggle with how to organize images, links and content in general.
Websites that are viewed as clustered or rough usually put off your visitors.
The same principle can be applied to graphics or pictures
of your product on your web site. Package your products
with colors that will trigger your audience to b.uy. If your
selling a book about how to be more romantic, use red
and pink colors on the cover. I hope these simple web
site color techniques will increase your business’s sales.