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20 Great Tools for Tracking Social Media Marketing

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Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions,experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as “Social Media Marketing”, it’s a smart way to open the lines of communication between you and your prospects.

Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. With so many different sites and ways to participate, it can be difficult to keep track of all your efforts.

Participating in social media doesn’t take a lot of money, but it is very time consuming and businesses want to know that all of this investment in time is paying off. Before launching a campaign, you should have a firm grasp on what it is you’re trying to accomplish. Is it increasing website traffic? Getting more ezine subscribers? Having more people download your free ebook or whitepaper? Or maybe you just want to work on your company’s brand image. Whatever it is, you need to have a plan. As the old saying goes, “If you don’t know where you’re going, you’ll never get there”. Have your game plan intact before getting started in marketing yourself, or your company with social media.

There are many different forms of social media, so it’s impossible to use them all. Pick three or four, and funnel the majority of your efforts there. Even if you won’t be working them all, at the very least you should claim your name or company name on as many social services as possible. You don’t want to find out later that someone has the user name that you want. If you need to see if your chosen user name is available try which checks dozens of social media networking and bookmarking sites all at once to see if it’s available. Claim your name now so you won’t end up being sorry later.(Don’t say I dint tell you. lol)

So how do you monitor all the buzz? How do you monitor your brand and protect your hard earned reputation? I thought you’d never ask. There isn’t one fool-proof method but there are many services and tools out there that will make it easy to see who’s talking about you online. Some are free and others will make you pull out your wallet.

These “online reputation management” tools, as they’re often referred to, will help you to define keywords, or phrases you wish to track and then watches for any mention of your company name, products, or services. It’s important to defend and monitor your online reputation. Similar to High School reputations, protecting your image online is the name of the game, and just as in real life, everyone has one to maintain.

Let’s take a look at some of the measuring and tracking tools at your disposal:

1) : A search engine for Twitter. See who’s tweeting your links and more. Can also sign up for email alerts of new findings.

2) : A little different than the others , you type in a keyword, topic or phrase and out it goes searching the top blogs, news sites, Google, Technorati, Ask, YouTube, Flickr, Digg, Topix and more. You’ll be given a personalized results page to bookmark with everything it finds related to your topic.

3) : All about Internet buzz, it tracks several different websites to bring you what’s “hot” right now.

4) : Search for the latest and greatest on topics that are popular right now. Type in a keyphrase and it searches blogs, social news sites, photo and video sites for your chosen topic.

5) : This service watches for comments on blog posts, Digg, Flickr, and others and notifies you of any findings.

6) : A better way to organize and sort Google alerts. Get a daily report emailed to you in a spreadsheet format of what it finds.

7) : A search engine for forums only. Monitor discussion boards and be notified by email when a thread matching your search terms is discovered. Free to use.

8) : I’ve been using this “secret weapon” for years. Simply type in your name or company name and receive daily emails of results found. They do the work, you receive the links. Free and nice.

9) : An online reputation management tool with a real-time, concise overview of your online reputation. Multiple levels of services and pricing available. Starting at $1.00.

10) : Another Twitter only search engine. (type in jetitsolutions: see what you get.)

11) : Type in your url and find out what’s being said about you. The results returned are gathered from Google Blog Search, Twitter, FriendFeed, YouTube, MySpace, Digg, Delicious and many more.

12) This service tracks your brands, companies, even the competition. Sign up for free weekly updates on any brand. Their detailed reports break down what sites like you, your most talked about features, weekly summary of all blogs and forum activity. Very similar to the old “press clipping” service.

13) : A tool that scans many websites including blogs, news, image and video sites, forums and notifies you of any mention of your brand, products/services. Easy to use and affordable. Prices vary depending on need, a personal account is only $18.00 a month, corporate account $88.00 a month with other options also available. Try a “personal” account free for 14 days.

14) : This one searches online news sources, Twitter and others to find out what’s being said about you or your company. Pricing is based on the number of users, but there is a free version that provides “5 filters” and 15 days of what they call “article history”.

15) : Just like Google Alerts but for social media. Enter your keyword phrase and email address to be notified of any new findings. Searches blogs, microblogs like Twitter, bookmarks, comments, events, images, news, videos and more.

16) : A search engine that searches only for data posted to blogs. Enter your keyword, hit submit and off it goes to gather results.

17) : Billing itself as a “conversational search engine” they index millions of conversations from social networks, blogs and other social media.

18) : Industry insiders claim this to be the leading social media monitoring solution online. Choice of free or paid version. Free is limited to five searches and 1,000 results. There are three paid professional levels: Gold, Diamond, or Platinum.

19) : This paid service finds out everything there is to know about you online, and if negative information is found they try to have it removed. Different types of plans are available such as “My Reputation”, “My Privacy”, starting at only $14.95 a month.

20) : Topsy will track your tweets that have been retweeted so you can find out who’s been sending you all that “link love”. Type in your Twitter user name and you’ll be amazed at what you find.

If you’d like to track incoming traffic from your various social media profiles, an easy way to do it using Google Analytics can be found here

Just as there are many ways to market your company using social media, as you can see, there’s a multitude of tools and services at your disposal to track and see if all of that hard work is paying off.

Smart companies realize the importance of social media in their marketing efforts and are utilizing it on some level.

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Article written by Merle and edited by Jetitsolutions.

Categories: E-marketing, Social Networking | Tags: , , , , , , , , , , | 11 Comments

Google ranking and video SEO: The future?

Can I become No 1 on google?

There are some that say yes, there are some that say no. Google says no, some promotion companies say yes? The fact of the matter is, if you are lucky enough to have a website on the 1st page of Google then my hats off to you, remarkable work – well done, I am sure you are getting lots of visitors and a fair amount of sales too! So all good news.

But, hold on, step back for a minute; It is all going so well, the money is coming in, Google loves you and so does your credit card processor and then whap, whammy you are gone, out from the 1st page and onto the 10th. Nobody seems to love you anymore, your website has gone into oblivion and that Lego Indiana Jones set you promised your nephew is also out the window because the sales have dried up.

Video SEO

Utilizing video SEO and movie optimization is in fact one of the newest forms of search engine optimization and has become one of the most critical factors in online marketing success. But not many entrepreneurs that publish a website understand this! The problem they must contend with, however, is a desire to remain a little behind the times as far as the development of new and effective SEO strategies go. For example, many have not yet embraced the benefit of video SEO. This is unfortunate because video SEO and movie optimization are quickly becoming the preferred means in which an internet marketer can draw in huge amounts of traffic. And you would not want to be an old stick in the mud would you?

What is it about movie optimization that makes it so popular to those ‘in the know’? The answer is rather simple. People enjoy watching interesting and intriguing video clips online. This opens the door for video SEO to become wildly popular. With more people looking to view video clips online, more and more entrepreneurs will look towards movie optimization as the means in which to boost their traffic and search engine rankings. Yes, there are those that may resist a little. They fall into the comfort zone of doing what they have always done to promote their online ventures. While this is certainly such a person’s choice, it may prove to be a very limiting one. It is certainly much better to look towards a modern and viable method of search engine optimization as opposed to sticking with a traditional one.

The bottom line factor here is that video SEO and movie optimization are the wave of the future. Those looking to take advantage of what such methods offer are well advised to explore the opportunities available.

So to sum up this little story, don’t put all your eggs in one basket. Don’t rely on good old Google propping you up forever, and look at everything and anything that can give you a helping hand.

Categories: Domain Names, Search Eng Optimization | Tags: , , , , , , , , , , , , | 6 Comments

How to Profit From Parked Domain Names?

The best way to monetize a domain name is to develop an authority website on it. Obviously this takes a lot of time and hard work, but it doesn’t need to be your time or work. In other words, if you have a big budget and believe that the domains have potential, you could hire a web designer, a tech guy, and a team of content producers and marketers to develop a website on each of the domains.

This is the strategy used by many online networks and web publishing companies, and it can be profitable if done correctly.

If you are a one man show and don’t want to hire people, you will need to develop simpler websites on each of the domains, one at a time. You could create mini websites, for example. These are websites with 10 to 20 pages of unique content that target a very narrow niche. One example would be a website about “how to clean mold.” It would be good to have keyword rich domains for this strategy though, and I am not sure if that is the case with your domains.

If you don’t have time even to create mini websites on the domains, well, then they will hardly be profitable. You could add a page of unique content to each of them and put some AdSense units or affiliate links there, but you will probably earn just enough to cover their annual cost (i.e. $10).

There is one more strategy that you could try, but this will only work if your domains are really good. If they are, you could lease them. So basically you would let a company use your domains for a fixed number of years, usually ranging from 3 to 10, and in exchange for that they would pay you a monthly or annual fee. If you have the domain, for example, you could approach monitor manufacturers to see if they are interested in leasing it.

Categories: Domain Names, Small Business, Website development | Tags: , , , , , , , , , , , , , | 14 Comments

Try having an Info Tech laughter…

This is purely banter, no harm intended whatsoever. In the midst of all my business and technology thoughts and researches, I found a video on google (Hitler responds to the iPad) which I have decided to name  “IT laugh”.  I think the video is cool, but I may be very wrong. Hope you like it…

You could also check out our blog on the ipad.

Categories: Blogging, Branding, Computing, E-marketing, Search Eng Optimization, Small Business, Social Networking, Website development | Tags: , , , , , , , , , , | 4 Comments

Six “best” SEO tips for your website.

Here is a list of six of the most important search engine ranking factors as voted for by 37 leaders in the world of organic search engine optimisation.

The original list was put together at SEOmoz by Rand Fishkin, CEO & Jeff Pollard, Web Developer back in April, 2007 as ‘Search Engine Ranking Factors V2’.

There were five categories of search engine ranking covered:
Keyword Use Factors | Page Attributes | Site/Domain Attributes | Inbound Link Attributes | Negative Crawling/Ranking Attributes

I’m not totally in agreement with the order of the list, personally ranking some factors differently than the 37 SEO experts, but overall there is no argument with the fact that applying Search Engine Optimisation (SEO) techniques to these will help get your website better rankings.

This top six list takes the highest average scoring SEO ranking factors, with my comments attached. If you want to do the right things to develop a successful website you should take on board this advice.

No.1 SEO Tip

Keyword Use in Title Tag – Placing the targeted search term or phrase in the title tag of the web page’s HTML header.

Good titles help everyone. They help the search engine categorise your site, they help the searcher know what to expect from your page, thus helping to increase CTR (Click-Through Rate) and they get better SERPS (Search Engine Ranking Positions).

No.2 SEO Tip

Link Popularity within the Site’s Internal Link Structure – Refers to the number and importance of internal links pointing to the target page.

A good linking structure makes certain that important pages get enough emphasis in the same way good navigation structure on the web page helps visitors get around your site slickly.

No.3 SEO Tip

Global Link Popularity of Site – The overall link weight/authority as measured by links from any and all sites across the web.

Encourage people to link to your site by becoming an authority on your subject. In short, make a great website.

No.4 SEO Tip

Anchor Text of Inbound Link – These pieces affect Google’s weighting of links from external websites pointing to a page.

Absolutely, but difficult to control.

No.5 SEO Tip

Keyword Use in Body Text – Using the targeted search term in the visible, HTML text of the page

Yes, this is important, but do NOT, whatever you do, ‘spam’ the targeted keyword(s). Only use the keyword phrase throughout the page where it makes sense. Search engines are sophisticated beasties and will apply topic analysis to learn what is truly relevant.

No.6 SEO Tip

Age of Site – As measured from the launch of indexable content seen by the search engines.

With the concept of ‘authority’ weighing so heavily in search engines’ ranking factors these days, it is unsurprising that this factor featured in the top six. Of  course, the age of the site is not something you can do a great deal about, but perhaps it’s worth bearing in mind that your website should be considered a long-term project. Don’t just paste up a site and then leave it. It shouldbe regarded as an ongoing investment, not a one-off or single-quarter project. Retain the people, processes and budget to keep it working for your business after the initial implementation is complete.

Categories: Search Eng Optimization, Social Networking | Tags: , , , , , , , , , , , , , , | 10 Comments

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