Perpetual marketing can be described as a large number of
people promoting one web site so they can all receive
the traffic generated by each other.
For example, you decide to create a free ebook that
you will give away to your web site visitors. You ask
a large number of e-zine owners to give away the
ebook in exchange for their ad in the ebook. You can
just ask them to link directly to your web site when
they promote the ebook. You, of course, will have
one of your own ads on that web page.
Let’s say you get 8 out of 20 e-zine owners that agree
to giveaway the ebook. The 8 e-zines total subscriber
base is 75,000.
Now, you can ask more e-zine owners if they would
like to promote the ebook in exchange for an ad inside
the ebook. This time you can say, you already have 8
e-zines already promoting the ebook with a subscriber
base of 75,000.
The next group of e-zine owners you ask will be more
tempted to promote your ebook because there is a
greater chance they will receive a lot of traffic from
the deal. It’s a win/win situation!
Do you understand the power of perpetual marketing?
You could have 20 or 30 e-zines promoting your web
site at no-cost, very quickly! You could create a new,
f.ree ebook every month and repeat the process.
This isn’t the only way to use perpetual marketing.
You don’t just have to contact e-zine publishers you
could do the same with web site owners. You could
use a total monthly visitor total as motivation.
It doesn’t have to be just an ebook either. It could be
a contest you’re holding on your web site. You could
place the other web site’s ads on the contest page in
exchange for them promoting the contest.
These are only a few ways to use perpetual marketing.
You could use your own imagination to create new
ways to use perpetual marketing that will increase your
traffic and sales.