Posts Tagged With: web content management system

What is Perpetual Marketing?

Perpetual marketing can be described as a large number of
people promoting one web site so they can all receive
the traffic generated by each other.

For example, you decide to create a free ebook that
you will give away to your web site visitors. You ask
a large number of e-zine owners to give away the
ebook in exchange for their ad in the ebook. You can
just ask them to link directly to your web site when
they promote the ebook. You, of course, will have
one of your own ads on that web page.

Let’s say you get 8 out of 20 e-zine owners that agree
to giveaway the ebook. The 8 e-zines total subscriber
base is 75,000.

Now, you can ask more e-zine owners if they would
like to promote the ebook in exchange for an ad inside
the ebook. This time you can say, you already have 8
e-zines already promoting the ebook with a subscriber
base of 75,000.

The next group of e-zine owners you ask will be more
tempted to promote your ebook because there is a
greater chance they will receive a lot of traffic from
the deal. It’s a win/win situation!

Do you understand the power of perpetual marketing?
You could have 20 or 30 e-zines promoting your web
site at no-cost, very quickly! You could create a new,
f.ree ebook every month and repeat the process.

This isn’t the only way to use perpetual marketing.
You don’t just have to contact e-zine publishers you
could do the same with web site owners. You could
use a total monthly visitor total as motivation.

It doesn’t have to be just an ebook either. It could be
a contest you’re holding on your web site. You could
place the other web site’s ads on the contest page in
exchange for them promoting the contest.

These are only a few ways to use perpetual marketing.
You could use your own imagination to create new
ways to use perpetual marketing that will increase your
traffic and sales.

Happy Blogging

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Categories: Uncategorized | Tags: , , , , , , , | Leave a comment

20 Great Tools for Tracking Social Media Marketing

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Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions,experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as “Social Media Marketing”, it’s a smart way to open the lines of communication between you and your prospects.

Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. With so many different sites and ways to participate, it can be difficult to keep track of all your efforts.

Participating in social media doesn’t take a lot of money, but it is very time consuming and businesses want to know that all of this investment in time is paying off. Before launching a campaign, you should have a firm grasp on what it is you’re trying to accomplish. Is it increasing website traffic? Getting more ezine subscribers? Having more people download your free ebook or whitepaper? Or maybe you just want to work on your company’s brand image. Whatever it is, you need to have a plan. As the old saying goes, “If you don’t know where you’re going, you’ll never get there”. Have your game plan intact before getting started in marketing yourself, or your company with social media.

There are many different forms of social media, so it’s impossible to use them all. Pick three or four, and funnel the majority of your efforts there. Even if you won’t be working them all, at the very least you should claim your name or company name on as many social services as possible. You don’t want to find out later that someone has the user name that you want. If you need to see if your chosen user name is available try http://namechk.com which checks dozens of social media networking and bookmarking sites all at once to see if it’s available. Claim your name now so you won’t end up being sorry later.(Don’t say I dint tell you. lol)

So how do you monitor all the buzz? How do you monitor your brand and protect your hard earned reputation? I thought you’d never ask. There isn’t one fool-proof method but there are many services and tools out there that will make it easy to see who’s talking about you online. Some are free and others will make you pull out your wallet.

These “online reputation management” tools, as they’re often referred to, will help you to define keywords, or phrases you wish to track and then watches for any mention of your company name, products, or services. It’s important to defend and monitor your online reputation. Similar to High School reputations, protecting your image online is the name of the game, and just as in real life, everyone has one to maintain.

Let’s take a look at some of the measuring and tracking tools at your disposal:

1) http://BackTweets.com : A search engine for Twitter. See who’s tweeting your links and more. Can also sign up for email alerts of new findings.

2) http://Addictomatic.com : A little different than the others , you type in a keyword, topic or phrase and out it goes searching the top blogs, news sites, Google, Technorati, Ask, YouTube, Flickr, Digg, Topix and more. You’ll be given a personalized results page to bookmark with everything it finds related to your topic.

3) http://Buzzoo.net : All about Internet buzz, it tracks several different websites to bring you what’s “hot” right now.

4) http://Surchur.com : Search for the latest and greatest on topics that are popular right now. Type in a keyphrase and it searches blogs, social news sites, photo and video sites for your chosen topic.

5) http://Commentful.Blogflux.com : This service watches for comments on blog posts, Digg, Flickr, and others and notifies you of any findings.

6) http://AlertRank.com : A better way to organize and sort Google alerts. Get a daily report emailed to you in a spreadsheet format of what it finds.

7) http://BoardTracker.com : A search engine for forums only. Monitor discussion boards and be notified by email when a thread matching your search terms is discovered. Free to use.

8) http://www.google.com/alerts : I’ve been using this “secret weapon” for years. Simply type in your name or company name and receive daily emails of results found. They do the work, you receive the links. Free and nice.

9) http://BrandsEye.com : An online reputation management tool with a real-time, concise overview of your online reputation. Multiple levels of services and pricing available. Starting at $1.00.

10) http://Twazzup.com : Another Twitter only search engine. (type in jetitsolutions: see what you get.)

11) http://SiteMention.com : Type in your url and find out what’s being said about you. The results returned are gathered from Google Blog Search, Twitter, FriendFeed, YouTube, MySpace, Digg, Delicious and many more.

12) http://Brandwatch.net: This service tracks your brands, companies, even the competition. Sign up for free weekly updates on any brand. Their detailed reports break down what sites like you, your most talked about features, weekly summary of all blogs and forum activity. Very similar to the old “press clipping” service.

13) http://Trackur.com : A tool that scans many websites including blogs, news, image and video sites, forums and notifies you of any mention of your brand, products/services. Easy to use and affordable. Prices vary depending on need, a personal account is only $18.00 a month, corporate account $88.00 a month with other options also available. Try a “personal” account free for 14 days.

14) http://FiltrBox.com : This one searches online news sources, Twitter and others to find out what’s being said about you or your company. Pricing is based on the number of users, but there is a free version that provides “5 filters” and 15 days of what they call “article history”.

15) http://SocialMention.com/alerts : Just like Google Alerts but for social media. Enter your keyword phrase and email address to be notified of any new findings. Searches blogs, microblogs like Twitter, bookmarks, comments, events, images, news, videos and more.

16) http://BlogPulse.com : A search engine that searches only for data posted to blogs. Enter your keyword, hit submit and off it goes to gather results.

17) http://BackType.com : Billing itself as a “conversational search engine” they index millions of conversations from social networks, blogs and other social media.

18) http://sm2.techrigy.com : Industry insiders claim this to be the leading social media monitoring solution online. Choice of free or paid version. Free is limited to five searches and 1,000 results. There are three paid professional levels: Gold, Diamond, or Platinum.

19) http://ReputationDefender.com : This paid service finds out everything there is to know about you online, and if negative information is found they try to have it removed. Different types of plans are available such as “My Reputation”, “My Privacy”, starting at only $14.95 a month.

20) http://Topsy.com : Topsy will track your tweets that have been retweeted so you can find out who’s been sending you all that “link love”. Type in your Twitter user name and you’ll be amazed at what you find.

If you’d like to track incoming traffic from your various social media profiles, an easy way to do it using Google Analytics can be found here http://Tinyurl.com/kuc9rL

Just as there are many ways to market your company using social media, as you can see, there’s a multitude of tools and services at your disposal to track and see if all of that hard work is paying off.

Smart companies realize the importance of social media in their marketing efforts and are utilizing it on some level.

Join us on FacebookTwitterDeliciousStumbleUpon or simply become a fan on Facebook.

Article written by Merle and edited by Jetitsolutions.

Categories: E-marketing, Social Networking | Tags: , , , , , , , , , , | 11 Comments

Get traffic to your Website: Personal Tips

If you are keen on getting traffic to your website, want your customers to keep coming back or want to get higher on your favourite Search Engine, here are some personal tips or secrets I would personally wish to  share with you. I have used some of these tips in times and recent past and some are being used at the point of publication of this post. It is understandable if you’ve used some of these methods in times past as well and they did not work for you, I would advise that you exercise patience and patiently find the exact combination that fits your website. Here are 8 simple methods, remember that I have not set out to talk about SEO in this post, rather, these are some of the basic ingredients your need to build a stable customer base and get more traffic to your site. Happy reading.

Please participate in our polls, It allows us to grade ourselves.

1.Original Content
Give your visitors content they can’t read anywhere else.
I’m not saying all your content has to be 100% original, but a
portion of your web site should have original information.
People will usually read information they haven’t read before.

Check some of our customers comments.
More comments @ Feeds


2. Prize Drawings
Hold an ongoing prize drawing on your web site. The prizes
should be something of interest or value to your subscribers.
Most people who enter will continually revisit your web site
to get the results.

3. Polls

Hold an interactive poll on your web site. Ask visitors a poll
question. Have them e-mail their vote or opinion. People love
to give their 2 cents worth. They would also like to read the
results the next day or week on your web site.

Check out our poll.

4. Quizes

Give your visitors a quiz or a series of trivia questions. Post
the correct answers weekly on your web site. The people
who participate will want to come back to your site to see
if they were right.

5. News

Supply news stories related to your web site topic. People
want current and up-to-date news. If you can be their first
source, they will become repeat visitors to your web site.

Some posts that inform you.

6. Jokes

Give your visitors a little humor now and then. Don’t be so
serious; tell them a joke. If they associate your web site with
being happy they will visit again and again.

Check out this fun post.

7. Free Stuff

People love to get free stuff. L.ist free stuff on your web site.
It could be software, services, sample products, e-books etc.
The freebies should be related to your web site topic. Keep
the freebies coming and your visitors will return regulary.

Our Free e book download and Free SEO report.

8. Directories

Tell your subscribers about Web sites related to your web
site topic. The web sites should be interesting and helpful.
Become your readers web site directory and they will come
back.

Check out this super directory listing it improves your google ranking like magic.
(Jet IT Solutions uses it and it is completely free)

Categories: Branding, Small Business | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , | 9 Comments

Business Opportunity: Joint Venture

A joint venture is when two or more businesses join together to
work on a project for a set period of time. Doing joint ventures
with other businesses can increase your chances of beating
your competition, increase your sales and increase your profits
quickly Plus:

-you can save money when businesses share operating costs

-you can get referrals from other businesses

-you can save valuable time when businesses share the workload

-you can offer your customers new products and services

-you can gain new business associates

-you can save money by sharing advertising and marketing costs

-you can get free advice and important information from other
businesses

You can find businesses to joint venture with online or
offline. I try to find businesses that have the same target
audience, but are not direct competition with my business.
Here are a few ways to find joint ventures online:

-subscribe and participate in e-mail discussion groups, online
forums and newsgroups that deal with your target audience

-subscribe to e-zines that deal with your targeted audience

-note on your Web site or e-zine that you are interested in
doing joint ventures

-search in your favorite web directories and search engines to
find businesses to joint venture with online

Once you find a business simply e-mail them your proposal.
Tell the business owner the benefits of the joint venture.
Explain to him or her why it would be a win/win situation for
both of your businesses. Give them a lot of compliments about
their business, Web site, products and services. Using all three
methods above will greater your chance of constructing a
profitable joint venture. Good Luck!

Categories: E-marketing, Small Business | Tags: , , , , , , , , , , , , | 1 Comment

Five Steps to Selling Online: This could change your life.

Selling online may not be as simple as you think.  You may have a fantastic product or service but if you don’t understand and monitor the basic metrics to online success, you may be at more risk than you think!

Five Steps to Selling Online

  • Step 1 – Pick a good market and research it very well
  • Step 2 – Determine your site’s basic strategy. What will you offer?
  • Step 3 – Be sure your site is collecting emails from large % of visitors (10%+)
  • Step 4 – Be sure your site is profitably converting visitors to sales (visitor value $1.00+)
  • Step 5 – Once steps 3 & 4 accomplished then and only then pour on as much qualified traffic as you can get at affordable prices

Possible goals of your web site:

  • 1. Collect emails
  • 2. Make sales
  • 3. Make you look good to the media, potential clients & others
  • 4. Attract lots of search engine traffic

To maximize individual results, in long run consider having separate sites.

Simple Math you need to understand:
Opt-in Rate — % of unique visitors who give you their email address
Example: 100 people visit and 15 give email = 15% opt-in rate
Conversion Rate — % of people who buy your initial offering
Example: 100 people visit and 1 buys = 1% conversion rate
Value Per Visitor – What’s it worth to get a qualified visitor to your site?
Example: 100 people visit and 1 buys product on which you make $50.00
That means $50 x .01 = 50 cents value per visitor

Lifetime value of a customer When somebody becomes a customer how much are they ultimately worth to you over the length of the relationship?

100 people buy your $50 profit product. Of those, on average 10 will pay you at least $1,000 for consulting each year for an average of three years each.

Thus if we multiply $1,000 x .10 x 3 years = $300 average consulting revenue
Then add the $50 initial profit and we have a lifetime value of $350

An example of a successful money making web site:

  • You can get 5,000 visitors a month at 50 cents each
  • 20% of the web visitors opt-in to your email list
  • On average each visitor is worth $2 within 30 days
  • That means you spend $2,500/month on advertising, but generate gross profits of $10,000/month, net $7,500/month and your email list is growing at 1,000 names/month.
Categories: E-marketing, Small Business | Tags: , , , , , , , , , , , | Leave a comment

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